Our goal is to establish the most valuable international cannabis community comprised of passionate, daring people, driven by quality and integrity, who are determined to write history, not read about it.

We never lose sight of our consumer’s trust as a measure of our success, building an iconic portfolio that offers the most enjoyable products on the market while generating value for our shareholders.

We are driven to create change that removes the misconceptions about cannabis, and we are relentless in our effort to help our patients by providing the best quality products on the market. We take pride in leading the industry forward responsibly and are motivated to create meaningful products that excite our consumers and bring happiness to their lives. Doing what we love and loving what we do, we transform what was once just an idea into reality while appreciating the people that make it possible along the way.